What goes into starting an online business?

Starting an online business is different to starting a traditional bricks-and-mortar business. Yes, you need an idea, a plan, and a budget. But even those fundamental elements are done differently online.

We surveyed 171 experts who work with online businesses to find out what makes them tick. They told us the idea can be weirder, the plan can be shorter (whoop!), and the budget can be smaller (hooray, again!).

This guide combines their insights with quotes from online business owners and ecommerce consultants so you can see how to start an online business.

How to start an online business.

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Originally published by Xero. Find out more about Xero's accounting software for your small business.