24 October 2012

Westpac steps into the future

Westpac is stepping into the future unveiling a new branch blueprint that combines leading edge technology and a fresh approach to creating a unique environment for banking.

The open-plan flagship branch at 79 Queen Street, Auckland officially opens this week and features include a state-of-the-art technology help zone, seminar centre, a children’s area, barista café, all flowing off a wooden boardwalk.

Westpac Head of Retail Banking Gai McGrath says it’s less about bank operational activity and more about creating a space that customers want to be in. The branch continues to be a cornerstone of banking although its role is evolving.

“Queen Street is at the forefront of what is happening internationally in retail banking,” Ms McGrath said. “We’ll not only have expert bankers, but the best of technology and skilled hosts to ensure a congenial and enjoyable experience.”

“The in-branch technology and mobile apps will see a reduced need for transacting within the branch creating a venue for more in-depth conversations with qualified advisors around key milestone events and planning for different life stages.”

The branch offers free Wifi, use of iPads, tablets and a technology help zone for online and mobile banking.

“The focus is on customer engagement, self-help and education around our banking technology services, products and applications,” Ms McGrath said.

The branch will showcase Westpac’s community and business partnerships and has a dedicated area for children centred around the largest Lego model made in New Zealand, a Westpac Rescue Helicopter. made with more than 52,000 pieces.

Street frontage will be completely digital featuring images, displays and innovative content on 14 LED and high-definition screens making it the biggest digital display on Queen Street.

The interior has been fitted for the sea-side city that Auckland.

“All our locations will be tailored to reflect the locality they are in. For Queen St, it’s about the foreshore that used to be on the doorstep of the branch.”