Social media: “Working the room” on a global scale

Luke Parker
Social media: “Working the room” on a global scale

Belinda Nash sees social media as “working the room” on a global, digital scale.


The head of New Zealand's original lifestyle blog has advised some of New Zealand’s biggest brands around growing their online presence, and is a mentor for the Millennial Women of Influence Programme this year (for which entries are now open to budding entrepreneurs aged 25-35 with a vision, social media influence, the aspiration to create change, and strong business acumen).

SEE ALSO: Women of Influence 2015 finalists named

A pro at getting brands and people to really connect with their tribes, Belinda says, “I'll be straight talking and sharing loads of tips and tricks that will ensure they're doing it on the right platform as best as they can.”

"Is social media important?" is the wrong question

“To my mind, social media just is. It’s like asking 'How important is having a website, or an email address?'. It’s a tool of communication that optimises business functionality. There’s no secret to social media success either, it takes time, commitment, time, smarts, time, action, and above all, caring.”

Belinda says the battle to stay relevant in the hearts and minds of consumers coupled with the ability to deliver authentic, consistent, exceptional customer service are two big challenges businesses face these days.

“Social media has exposed inefficiencies and inconsistencies in a brand’s product or service and people are very and easily vocal in social media to networks of friends, family or strangers.

"This is why brand messaging has to permeate the entire business, big or small, from the receptionist to the CEO. A brand has to live and breathe its promise 24/7, and most brands haven't even tried to live up to the promise.”

Poor performers = bad news

Keeping the dead wood and not knocking poor performance and attitude out of the business are common problems Belinda says is a hindrance to forging ahead.

“I work in an environment where I have to come to work and deliver exceptional work every single day. An off-day is, of course, forgivable. But an off attitude isn’t.”

She says it all starts with the CEO.

“Everyone has to believe and know why and how the business exists and survives, and what is necessary for them to do each day to ensure it stays in business. Basically, it’s everyone actually caring about the business and coming to work because of it.”

Millennial Women of Influence Programme

The Millennial programme is part of the Westpac/Fairfax Women of Influence Awards. In its third year, the Awards identify, recognise, and celebrate the 100 most influential women shaping New Zealand across 10 categories: Arts and Culture, Board and Management, Business Enterprise, Community and Not for Profit, Diversity, Global, Innovation, Public Policy and Rural.

Kellie Taylor, Creative Director of moochi, and Cecilia Robinson, Group CEO of My Food Bag, are also Millennial mentors this year.

Check out Millennial Women of Influence for more information and to enter.

The prize includes:

-  A two hour mentoring session with three high profile New Zealand business leaders, to be held in Auckland on November 4 2015.

-  A ticket to the Women of Influence Awards Dinner on November 4 2015 at SKYCITY Convention Centre, Auckland, for you to network and have the opportunity to meet some of the women shaping New Zealand.

-  A mentoring session with Belinda Nash.

-  A one hour business session with a Westpac business banker in your local area to discuss your business or business needs.


Key dates

Sunday, October 11, 2015 - Entries close 
Tuesday, October 13, 2015 - Finalists announced 
Wednesday, October 14, 2015 - Public vote opens 
Wednesday, October 21, 2015 - Public vote ends  
Friday, October 23, 2015 - Winners announced 
Wednesday, November 4 2015 - Mentoring session and WOI Awards Dinner 


Belinda Nash

Connecting people on and offline is Belinda Nash’s passion and strength.
Her online career began in 1996 as a co-host of branded chat rooms, she then jointly ran the UK’s infamous Brighton & Hove Virtual Festival, developed AUT University’s social media presence from the ground up, and has advised some of New Zealand’s biggest brands including telecommunication companies, real estate groups, retailers and not-for-profit organisations.
Today at the helm of New Zealand's original lifestyle blog, which launched in 1999, within just 10 months Belinda increased social engagement and views by 65%.
This growth lead her to win the 2015 Best Blog of the Year as well as being voted 2015 People’s Choice Award winner at the #smcakls national Social Media Club Auckland Awards beating publicly listed company Xero and a host of others.
Belinda is highly regarded and sought after because of her tactical, hands-on approach to social media delivery.

SEE ALSO: Women of Influence 2015 finalists named

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