Tools to get your business humming online

Ryan Boyd
Tools to get your business humming online

Need to build your business’s online presence? There’s lots of easy to use (and sometimes free) tools out there anyone (yes, even tech novices) can use to get some momentum online.

Here’s just a small sample for a few different business areas.


Market researchProved logo

There’s no point putting your product to market without knowing your audience.

The free Google Trends service will tell you what people are searching for and what the trends are.

For a bit more info, Proved connects start-ups to potential customers and uses their feedback to benchmark start-up ideas against thousands of others.

SEE ALSO: Firing up your business: 5 tips from Google


Digital marketingMailChimp Logo

When it comes to digital marketing campaigns, MailChimp is the leader. With over 7 million users, the service allows you to easily create email campaigns and newsletters, and target them to the right audience at the right times.

MailChimp also provides useful data to tell you how well each campaign went. You can even look at individual recipients to see who the engaged (and disengaged) ones are, which will be vital info when planning the next campaign.


Managing paymentsPlasso Logo

If you don’t want to use PayPal, there are a lot of other options available.

Plasso bills itself as an easy to use platform to sell goods and subscriptions, store customer payment details, send shipment notifications, and deliver digital goods.

And best of all, it requires no coding on your part.  


Social media interactionsHootsuite Logo

Most customers these days demand a social media presence from businesses, but managing all the social accounts can be confusing.

Hootsuite is the world’s most popular social media relationship platform with more than 10 million users worldwide. It’s not difficult to see why as you can manage up to 100 social networks, easily schedule posts well in advance, and also get good analytics on how successful your impact is.

Their social listening tool is also good for seeing what customers are saying about you and what competitors are up to.


Project managementBasecamp Logo

Having everyone on the same page is important for a cohesive business, and online tools like Basecamp help coordinate teams, share information, report progress, and schedule tasks in a much more organised format than email.

Basecamp claim to be the #1 online tool to manage projects and offer a free 2 month trial.


Human ResourcesNamely Logo

Having different or manual systems for payroll, benefits administration, performance management and human capital management is not efficient.

Namely is a tool that can help make keeping track of your staff super easy, offer 24/7 support, and being cloud based doesn’t require software updates.


Lots more to choose from

Start Up Stash has a huge number of tools and programs designed to help you in all areas of your start up, including market research, customer support, investor relations, and much more.

As there are lots of options, take advantage of as many free trials as you can to make sure you find the tool that’s right for you.

SEE ALSO: Firing up your business: 5 tips from Google


Please note: not all of these products have been thoroughly tested by REDnews. Make sure you do your own research before signing up with any of them.

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