Bringing the concept of an augmented reality app for account management to life posed a number of challenges. The project at Westpac was led by UX designer Josie Brough who shares some insights on how we did it.
Four ideas for using augmented reality in banking
Augmented reality has been touted for the last couple of years as having the potential to change the consumer experience across many sectors and change the way we watch sport.
So far, the most high profile use of augmented reality has been with Google Glass, with Westpac developing apps earlier this year for when it becomes publicly available in New Zealand.
Working over the last few months to deliver the world’s first augmented reality app for account management got our techies thinking about how else the 3D imagery could be used in banking.
Here’s four ways they thought of:
- You’re not sure which debit or credit card offer to go for so open the app, point it at each card and check the offers.
- One of those bigger costing items takes your fancy but you know you’re going to need a loan. Point the app at your potential purchase and get a loan approved instantly.
- Hold up a bill you have to pay and see all transactions you have made to that company. Keep track of who you are paying and how much you’re paying them. Could help the home budgeting.
- Hold the app over a logo so see what discounts you get with these brands as a Westpac customer - you can show these at the point of sale. Useful to see if there is a personalised deal available before you pay. The coupon book could become a casualty.
What would you like to see it used for? Share your thoughts.