5 books anyone starting a business should read

5 books anyone starting a business should read

Whether you're a budding entrepreneur looking to start your own business, or already established and looking to expand, grow, and maximise its potential, these 5 books are a must read.

Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

By Jim Collins and Morten T. Hansen

Great by Choice - By Jim Collins and Morten T. Hansen10 years after the worldwide bestseller 'Good to Great,' Jim Collins returns to ask: "Why do some companies thrive in uncertainty, even chaos, and others do not?"

In 'Great by Choice', Collins and his colleague Morten T. Hansen enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

Focussing on the type of unstable environments faced by leaders today, the duo found that the best leaders were more disciplined, more empirical, more paranoid, and follow the belief that leading in a "fast world" always requires "fast decisions" and "fast action" is a good way to get killed. 

SEE ALSO: Tools to get your business humming online

The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business

By Clayton M. Christensen

The Innovators Dilema by Clayton M. ChristensenIn this bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership - or worse, disappear altogether.

Focusing on “disruptive technology", Christensen shows why most companies miss out on new waves of innovation, and how whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices.

Using the lessons of successes and failures from leading companies, 'The Innovator’s Dilemma' presents a set of rules for capitalising on the phenomenon of disruptive innovation.

Find out when it is right not to listen to customers, when to invest in developing lower-performance products that promise lower margins, and when to pursue small markets at the expense of seemingly larger and more lucrative ones.


The 5 Elements of Effective Thinking 

By Edward B. Burger and Michael Starbird

The 5 Elements of Effective Thinking by Edward B. Burger and Michael StarbirdThe 5 Elements of Effective Thinking presents practical, lively, and inspiring ways for you to become more successful through better thinking.

The idea is simple: You can learn how to think far better by adopting specific strategies. Brilliant people aren't a special breed - they just use their minds differently.

'The 5 Elements of Effective Thinking' present techniques to help discover imaginative solutions to challenges, and new ways of looking at your world.

The book offers real-life stories, explicit action items, and concrete methods that allow you to attain a deeper understanding of any issue, exploit the power of failure as a step toward success, develop a habit of creating probing questions, see the world of ideas as an ever-flowing stream of thought, and embrace the uplifting reality that we are all capable of change.


The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

By William N. Thomdike, Jr.

The Outsiders Eight Unconventional CEOs Blueprint for SuccessWhat makes a successful CEO? Most people call to mind a familiar definition: “a seasoned manager with deep industry expertise.”

Others might point to the qualities of today’s so-called celebrity CEOs - charisma, virtuoso communication skills, and a confident management style.

But what really matters when you run an organisation? What is the hallmark of exceptional CEO performance? Quite simply, it is the returns for the shareholders of that company over the long term.

In this refreshing, counterintuitive book, author Will Thorndike brings to bear the analytical wisdom of a successful career in investing, closely evaluating the performance of 8 companies and their leaders.

The Outsiders shares the traits and methods - striking for their consistency and relentless rationality - that helped these unique leaders achieve such exceptional performance.


Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets

By Nassim Nicholas Taleb 

Fooled by Randomness by Nassim Nicholas Taleb'Fooled by Randomness' is a standalone book in Nassim Nicholas Taleb’s landmark 'Incerto' series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand.

This book is about luck: more precisely how we perceive luck in our personal and professional experiences, and may change the way you think about the markets and the world. 

Set against the backdrop of the most conspicuous forum in which luck is mistaken for skill - the world of business - 'Fooled by Randomness' is an irreverent exploration of one of the least understood forces in our lives.


More where that came from

There's lots of great books out there to guide you and inspire you along your entrepreneurial path. This selection from Product Hunt is a good place to find some.

If you've read any that helped you on your journey, let everyone know in the comments below.

SEE ALSO: Tools to get your business humming online

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